Specifically for the readers of bracatuS, the founders of the brand William & Sterling agreed to give interviews and told about the peculiarities of William & Sterling no-show socks, about their business plans and about where Russian buyers can buy no-show socks at a discount.

bracatuS:

— Our readers would be interested to learn who are the founders of the brand William & Sterling? Please tell us about yourself!

William & Sterling:

— We are a few friends, innovators, entrepreneurs and businessmen from Sweden. We used to wear women’s No-Show socks, as there was not much to choose from in the men’s section.

So we decided to come together and develop William & Sterling.

bracatuS:

— William & Sterling no-show socks really universal and will not be visible under any shoes?

William & Sterling:

— Our No-Show socks will do great in most shoes. What is revolutionary is that our socks don’t roll off the feet. Which is extremely annoying when it happens.

bracatuS:

— We saw a dog in socks on one of the promo photos. Does this mean that in future you are going to make comfortable socks for dogs and other Pets? And who posed for dog socks?

William & Sterling:

— Currently, we have specific plans to create socks for dogs. The name of the French bulldog in our photo is «Sture The Dog» @sturethedog on Instagram.

bracatuS:

— No-show socks are not visible under shoes, but the model from William & Sterling are notable for the diversity of design. Why did you decide to release invisible socks with pictures? Why you have decided to make invisible socks with prints?

— One might ask why people spend money on printed and branded underwear. We believe that socks are exactly like all other garments we wear; we need to feel confident wearing them. When and if the time comes for you to take your shoes off, you can do so with pride, when wearing William & Sterling.

bracatuS:

— Please share your secret: what are your plans for the near future? Are you going to enter the international market or planning to organize sales only in Sweden?

William & Sterling:

— After our Kickstarter.com campaign, we will start production and launch our socks globally. We will initially sell online and ship worldwide.

bracatuS:

— What challenges your business is experiencing right now? Do you feel the global economic crisis?

William & Sterling:

— We have developed what is probably the best socks in the world, now we need to make sure that everyone know they exist. Our main challenge is to reach out to potential buyers and be globally accessible.

bracatuS:

— This question is often asked, but please tell us again about how you came up with the idea of creating an innovative no-show socks!

William & Sterling:

— We really couldn’t find No-Show socks that stayed up and looked good. After wearing all kinds of different socks, we noticed that this was a challenge the major sock manufacturers did not want to tackle. We took it upon ourselves to do something about it.

bracatuS:

— Tell us how you choose the materials. How important do you consider the quality of the fibers?

William & Sterling:

— The quality of our socks is very important to us. We only work with major European manufacturers that follow the highest EU standards. We only use premium materials and whenever we can we use eco-friendly, organic materials with no bi-products.

bracatuS:

— Do you use cotton and wool and other natural fibers?

William & Sterling:

— The majority of our materials is premium combed Cotton.

bracatuS:

— William & Sterling no-show socks are designed exclusively for men?

William & Sterling:

— Yes.

bracatuS:

— Whether you manufacture women’s collection?

William & Sterling:

— We are a brand for Men.

bracatuS:

— Can customers from Russia buy William & Sterling no-show socks?

William & Sterling:

— Yes. You can go to our campaign page that will be launched on 4th April on Kickstarter.

bracatuS:

— How customers estimate innovative William & Sterling no-show socks?

William & Sterling:

— Our socks cost 10 EUR, but you can get over 50% discount on our Kickstarter campaign. MAKE SURE TO VISIT THE CAMPAIGN!

bracatuS:

— Are you going to improve the socks, or at this stage have you reached perfection?

William & Sterling:

— We are very happy with how our socks look and feel. The latest improvement we made to our socks was the anti-microbial function, which makes sure that your feet do not smell bad throughout the whole day.

bracatuS:

— Do you plan to expand the range and produce other types of socks?

William & Sterling:

— Yes, we are planning to create the best Half-Calf socks on the market. That will definitely be the next step for us.