PITTI UOMO 93 | Men’s fashion collections and lifestyles for FW 2018-19

PITTI UOMO 93
Florence, Fortezza da Basso
9-12 January 2018
Men’s fashion collections and lifestyles for FW 2018-19

Pitti Uomo aims for all-round experimentation consolidating the new mapping that brings the big names in design and exhibition projects with a contemporary soul to the Fortezza

Pitti Immagine Uomo, the key international platform for men’s fashion collections and for launching lifestyle projects with a global reach, is a salon world that is capable of reflecting the most up-to-date fashion currents and projects with a broad appeal. At this edition there is a special focus on the athleisure phenomenon and greater emphasis is given to the sections that express today’s most contemporary and experimental menswear styles, as well as the most fashion-forward areas. It showcases the new generation of artisans from across the globe, cutting-edge designs and luxury underground brands. Plus, gender-neutral collections and the most forward-looking proposals alongside the international talents who are waiting to be discovered. As always, at its core lies the excellence of the fashion labels representing the new classic style and the brands that promote modern sportswear. All of this together with the unique welcome provided by the Pitti Immagine fairs.

Pitti Immagine Uomo benefits from the extraordinary contribution of the Ministry for Economic Development and the Italian Trade Agency as part of an initiative organized to support Italian trade fairs and Made in Italy. This grant is dedicated to assist with hospitality, media relations and advertising activities

PITTI LIVE MOVIE

cinema is the protagonist of the theme for the winter fairs

Big cinema is coming to Pitti Uomo this January. At this edition the fair will be transformed into a Film Festival where the styles of the various venues will be interpreted as different genres — from thrillers to adventure, action and sport movies to spy stories – and the pavilions will become movie theaters where one can enjoy the entertainment. The main forecourt of the Fortezza da Basso will evoke a movie theatre district with billboards announcing the scheduled blockbusters, cult and indie movies. Creative direction by lifestyler Sergio Colantuoni. The general theme will be introduced by the new digital art project accompanying the advertising campaign for the fairs. Production and direction by Senio Zapruder, Executive Producer Benedetta Di Domenico, Sound Designer David Costa.

ATHLOVERS @ POLVERIERA

the special project dedicated to the new dimension of sporty living in collaboration with REDA debuts at Pitti Uomo

Not just active. Not simply lifestyles, but the most sophisticated selection of brands representing the new dimension of modern living. Pitti Uomo presents Athlovers, the new special project at the Fortezza da Basso that represents the birth of athletic-minded collections in collaboration with REDA — the historic wool mill from Biella which is participating in the fair for the first time. A selection of collections showcased at the Polveriera to introduce their innovative concept of athleisure, creating a special garment using fabrics from the REDA Active line. ATHLOVERS is a project curated by Pitti Immagine and E:NOI Consulting and will be staged in a layout by StorageAssociati. The brands showcased by the project are: 42.54, AEANCE, DYNE, GR1PS and ISAORA.

This edition’s special events and guests

The CENTRO DI FIRENZE PER LA MODA ITALIANA special evening

The CENTRO DI FIRENZE PER LA MODA ITALIANA will present the Pitti Immagine Uomo 93 pre-opening event: a special evening with a gala dinner, to be held on Monday 8 January in Palazzo Pitti’s Sala Bianca.

UNDERCOVER and TAKAHIROMIYASHITA TheSoloist.

GUEST DESIGNERS AT PITTI UOMO 93

UNDERCOVER by Jun Takahashi and TAKAHIROMIYASHITA TheSoloist will present their menswear collections for Fall/Winter 2018-19 on Thursday 11 January at the Stazione Leopolda on the occasion of Pitti Uomo no. 93. UNDERCOVER returns to Florence after nearly nine years along with TAKAHIROMIYASHITATheSoloist who is debuting his menswear proposals outside Japan. For the first time ever these two visionary Japanese designers will stage two back-to-back shows that will serve as an expression not only of their friendship, but also of the mutual respect for one another’s work.

BROOKS BROTHERS, PITTI UOMO 93 SPECIAL EVENT

Brooks Brothers, the oldest American menswear brand, will be celebrating its bicentenary in 2018: the celebrations will begin in January in Florence in collaboration with Pitti Immagine Uomo. On 10 January, Brooks Brothers will present its very first catwalk show in an extraordinary venue — the Salone dei Cinquecento in Palazzo Vecchio. Palazzo Vecchio is also the location chosen for a broad retrospective exhibition of the brand’s legendary archives.

M1992, PITTI UOMO 93 SPECIAL PROJECT

An exclusive premiere at Pitti Uomo 93 for M1992, the new project by the Italian eclectic designer and DJ Dorian Stefano Tarantini.  M1992 is the new name of the Malibu 1992 brand that has already captured the attention of the international press in recent seasons. With a Special Project promoted by the Fondazione Pitti Discovery, the result of the collaboration between Pitti Immagine and the Camera Nazionale della Moda Italiana that has sustained the designer since his first catwalk show, Dorian will present the brand’s new course — a contamination between multimedia art, music and fashion – with a catwalk show on Thursday 11 January in the areas of the Dogana on Via Valfonda, inspired by even more experimental and stylistic transversal proposals.

THE INTERNATIONAL WOOLMARK PRIZE returns to Pitti Uomo

Womenswear joins menswear

The International Woolmark Prize, one of the world’s most prestigious awards aimed at supporting upcoming talent, will return to Florence during Pitti Uomo to announce the winners of the menswear and womenswear categories — a first for Pitti.  In collaboration with Fondazione Pitti Immagine Discovery, on Tuesday 9 January at the Stazione Leopolda, 12 finalists from around the world will present innovative collections displaying the potential of Australian merino wool.

MAGLIANO, this edition’s Pitti Italics

Fondazione Pitti Immagine Discovery presents Luca Magliano, winner of WHO’S ON NEXT? UOMO 2017 with his label Magliano.  As this edition’s Pitti Italics, he will present a catwalk show at the Dogana on Thursday 11 January, featuring his design vision and his precise, minimalist concept for an “indispensable edit” of today’s male wardrobe.

PITTI IMMAGINE LOVES MINI. MINI MOVES PITTI IMMAGINE

Passion, innovation, creative research. These are the founding principles of the creative partnership between Pitti Immagine and MINI, two worlds that share values and objectives always linked to a contemporary lifestyle approach. The partnership between these two players continues at Pitti Uomo 93 with a series of projects for 2018 focusing on the most up-to-date lifestyle trends and new urban culture. It will explore the concept of “Rethinking Identity”. Inventive spirit, creative use of space, iconic design e minimal footprint, the principles around which MINI has built its identity, iconic nature and brand strength.  MINI FASHION originated from these principles in order to continue to challenge convention with surprising ideas driven by curiosity, creativity and a spirit of innovation. Exploring the concept of “Rethinking Identity”, at Pitti Uomo 93 four emerging talents will reinterpret the MINI DNA with fashion clothing, translating the founding principles into creations with a unique and exciting character, in perfect MINI style.

The MINI project at Pitti Uomo will be celebrated with a cocktail party in collaboration with Esquire magazine (Spazio Mini — Piazzale delle Ghiaia), on Tuesday 9 January, from 4.00 to 5.30 p.m. Plus, also on 9 January (12.30-2.30 p.m.), the workshop & talking lunch «Iconic Designs & Minimal Footprint».  And to celebrate its 360-degree creativity, there will be a series of live concerts, also held inside the Spazio Mini, on Wednesday 10 and Thursday 11 January.

Plus, the projects showcasing new talents from Finland, South Korea and Japan:

GUEST NATION FINLAND, focus on the new names from Finland

The most promising names on the new Finnish fashion scene will be the stars in Florence of the special GUEST NATION project sponsored by the Fondazione Pitti Immagine Discovery. Eight Finnish brands and designers have been selected to show their collections in the special area of the Spazio Carra (Main Pavilion – Lower Level). The participants are Formal Friday, Ikla Wright x Turo, Mannisto, Maria Korkeila x R-Collection, Nomen Nescio, Rolf Ekroth, Saint Vacant, and Vyner Articles.

The project will be celebrated with a cocktail party on the afternoon of Tuesday 9 January inside the Spazio Carra, at the Fortezza, and with a party in the city on the evening of Wednesday 10 January.

CONCEPT KOREA@ Pitti Uomo 93: catwalk shows by Beyond Closet and Bmuet(te)

Thanks to a new collaboration with KOCCA — Korea Creative Content Agency — Fondazione Pitti Immagine Discovery will once again be turning the spotlights on the most interesting brands from South Korea that have stood out for several seasons as some of the most dynamic names in experimental fashion.  At this edition, on Wednesday 10 January, the collections by Beyond Closet and Bmuet(te) will be showcased on the catwalk in the Dogana.

THE TOKYO FASHION AWARD brings its six finalists to Touch! in the Fortezza

The second installment in a long series of collaborations, thanks to the agreement stipulated between Pitti Immagine and the Tokyo Fashion Award, the collections of six up-and-coming Japanese brands selected by a prestigious jury will be on view in a dedicated area inside TOUCH!. The names: Body Song, Children of the Discordance, Digawel, F/CE, Kuon, and Soe.

Among the special participations in Florence during Pitti Uomo 93:

The inauguration of the Gucci Garden in Piazza della Signoria in Florence

On 9 January Florence will host the inauguration of the Gucci Garden inside the historic Palazzo della Mercanzia in Piazza della Signoria. Devised by the Maison’s Creative Director Alessandro Michele, the Gucci Garden will feature a store selling unique edition products, a restaurant run by the 3* Michelin chef Massimo Bottura and exhibition spaces prepared by the critic and curator Maria Luisa Frisa; the opening event will be celebrated with a private cocktail party.

032c magazine presents its first apparel collection and launches “What we believe»

The quintessential magazine for a generation that feels no obligation to systems and structures, 032c will present its first full menswear collection at Pitti Uomo together with some leather items for women and the reproduction of original Chevignons. On the evening of Thursday 11 January in the Renaissance rooms of the Palazzo Medici Riccardi, the collection will be presented through the community of 032c that includes dancers from Kreuzberg – the magazine’s district in Berlin – an editor of 032c, a mother with her child, the son of the magazine’s art director and other friends of 032c. A futuristic and across-the-board presentation to proclaim «What we believe». A manifesto, key words for the magazine that define the concepts of energy, sex, generosity, politics, experimentation, love, freedom and imagination.  An investigation into the typical contemporary conflicts of a “post-everything” culture.  The event is organized by the German writer and director Helene Hegemann with styling by 032c’s Fashion Editor Marc Goehring. Justin O’Shea will also be hosting a Goldy Gin Bar.

Les Benjamins will present the 2018-19 F/W collection in Florence

Les Benjamins, the Istanbul-based contemporary streetwear brand, has chosen Florence for the presentation of the new 2018-19 F/W men’s collection, “The ancient skyscrapers at night”: with an event-performance at the Teatro Niccolini on Wednesday 10 January. The ancient pyramids inspire all the skyscrapers of today – from the Aztecs to Egypt and many more civilizations around the world — and the contrast between today’s architectural structures and the past is presented through graphic cuts and collages. Founder and creative director Bunyamin Aydin is known for telling stories about cultures and traditions, defining the “hybrid” territory between culture and comfort.

The HIGHLIGHTS of this edition:

launches, special projects and returns to the Fortezza da Basso

• Corneliani will return to Pitti Uomo to present the new F/W 2018-19 collection in the Sala delle Grotte and the CC Collection Corneliani in the Sala Ottagonale.  An immersion into the brand’s constantly evolving stylistic universe that also coincides with the presentation of the new corporate identity and the launch of the new digital platform;
• the participation of Karl Lagerfeld at Pitti Uomo with the new men’s collection in the Sala dell’Orologio at the Costruzioni Lorenesi;
• the Made in Italy lifestyle brand Paul&Shark returns to Pitti Uomo to present a new vision and the A/W 2018-19 collection: the new Typhoon project, craftsmanship meets high-tech, is an innovative proposal from both a technological and stylistic points of view, also thanks to the collaboration with several international designers;
• the return of Fratelli Rossetti to Pitti Uomo, in the Main Pavilion, a historic company and a reference brand in the world of Made in Italy footwear.
• the launch of the new Major Giovanni Allegri project: the result of the union of manufacturing know-how and exclusive materials; an outerwear luxury collection made in Italy, devised by a team of international designers.
• the special participation of Birkenstock at Pitti Uomo inside the Archivi 3 area: the brand will present the FW 2018-19 collection and debut a short film by Dan Tobin Smith;
• the celebrations will start in Florence for the tenth anniversary of Denham the Jeanmaker – the denim cult brand designed by Jason Denham — with “A Decade of DENHAM,” a program of events and special collaborations (including a book).  At Pitti Uomo (Padiglione delle Ghiaia), the brand will present three exclusive jean designs created together with Candiani;
• Save The Duck continues the luxury capsule collection tradition by launching at Pitti Uomo, with a special area in the Fortezza, the A/W 2018-19 capsule collection Dyne for Save The Duck with New York fashion designer Christopher Bevans, the founder of Dyne and a true talent on the US streetwear scene.  Gender-neutral leisurewear with sustainable, high-performing and technological fabrics
• the launch at Pitti Uomo of the new partnership between WP Lavori in Corso and DEUS Ex Machina that joins the WP family as a brand distributed exclusively in Italy with a special presentation at the Fortezza; plus, Woolrich will present a film on the eponymous town and its historic wool mill, the oldest vertical mill in the United States, through a special immersive installation made up of images, sounds and smells that will offer a chance to learn more about the history and places connected to the brand;
• the presentation of the Nigel Cabourn X Peak Performance F/W2018 collection — «Remember the past to re-imagine the future» — inspired by Jim Whittaker’s legendary 1963 ascent of Mount Everest.  The collection is a combination of Cabourn’s impressive archive and Peak Performance’s strong technical knowledge of ski and outerwear;
• the important return to Pitti Uomo of a brand that symbolizes Italian style and is devoted to beach culture —  Sundek;
• Kappa, the iconic sportswear brand, has chosen Pitti Uomo as the global platform to present its new F/W 2018-19 Authentic collection: the brand’s true signature mark is the famous OMINI banda;
• the return of Pepe Jeans London – with a space in the Belfiore Pavilion – which is celebrating its 45th anniversary by presenting, in addition to the new F/W 2018 collection, a revolutionary process for the treatment of denim: a true eco-technological and innovative “way of life”.
• the participation of the Italian Best Company brand in the Magazzini Teatro area, with special ambassador Oliviero Toscani.

T-Michael presents “5 CURATORS/ ONE SPACE/”

On the first floor in Costruzioni Lorenesi, T-Michael, the designer and artist famous for its bespoke quality and innovative creations, presents “5 CURATORS/ ONE SPACE”. Through all their creative ability, five fashion insiders — Gerold Brenner, Tom Stubbs, Harris Elliott, Noriaki Moriguchi and T-Michael — will showcase 9 brands in a layout that reflects the zeitgeist of contemporary style in fashion, giving free rein to their creative energy in tableaux vivants, photos on display and animated images. A dimension that is all about style and irony. A return to the importance of inspiration in order to generate something innovative. The brands involved in the project are: Soar Running, Bianca Saunders, T-Michael, Infundibulum, Labrum., Neat, Norwegian Rain, Y. & Sons e Marc Point.

The Fashion Diary by ESQUIRE @ PITTI IMMAGINE UOMO

The live narration of this edition of Pitti Uomo will entrusted to Esquire Italia and the esquire.com/it platform. As at every edition, the fair’s Fashion Diary will be curated by a guest editor par excellence: Giampietro Baudo, editor in chief of Esquire Italia, together with his team, will recount his vision of men’s fashion and style. He will follow the latest ideas and curious features that emerge from the event, choosing an international perspective and maintaining a faithful eye on the historic publication’s style baggage.

The new features in the sections at the Fortezza da Basso:

MAKE, The New Makers @ SALA DELLA RONDA

Pitti Immagine continues to support MAKE, the section that promotes the rediscovery of artisanal working techniques. Strategically showcased in the Sala della Ronda with a new set design, a new generation of craftspeople from around the world will present specially made pieces with contemporary appeal. Brands include: Cafe Leather Supply, Casablanca 1942, Chapal, D By D* Syoukei, Engines & Gentlemen, Hecho, Kuroda, Lamler, Le Feuillet, Mantidy, Nosakhari, Numero 10, Progetto Fede, Stefano Cau, The Bespoke Dudes Eyewear, Workhouse England.

FUTURO MASCHILE: Concept Lab on Contemporary Menswear

@ SALA DELLE NAZIONI + ARENA STROZZI

Futuro Maschile, the most evolved contemporary-classic menswear laboratory, has grown.  The historic location of the Sala della Nazioni has recently been joined by the Arena Strozzi, a space dedicated to ultra-selective collections with an experimental sportswear soul: a sophisticated stylistic proposal that welcomes the new. The names include: Ahirain, Archives, Both, Camoshita United Arrows, Descente Allterrain, Doppiaa, D-Vec, Edmund Hillary, Emanuele Bicocchi, Ernesto, Faliero Sarti, Fortela, Giacomo Morelli, Kenneth Field, Kirk Originals, Miansai, Officine Creative, Peninsula Swimwear, Pero By Aneeth Arora, Pierre Louis Mascia, Roberto Collina, Sunspel, Teatora, Ten C, The Gigi.

TOUCH!, The Most Eclectic Wardrobe @PADIGLIONE MEDICI

With an experimental and international approach, Touch! is staged in the Medici Pavilion, at the fair entrance, creating an ideal line of continuity with sections like L’Altro Uomo and Unconventional.  An ideal place for the project dedicated to the world of the most visionary and cutting-edge styles. The brands include: 1 ST Pat-Rn, Arc’teryx Veilance, Bad Deal, Barena, Béton Ciré, Buttero, Captain Santors, Country of Origin, Danilo Paura, Danton, De Bonne Facture, Del Toro, Diemme, Eat Dust, Grenson, Griffin, Harris Wharf London, Howlin’, Ioweyou, Jimi Roos, Knitbrary, L.F. Lidfort, Lyph, Nanamica, Riccardo Comi, SE’ by Icho Nobutsugu, Seil Marschall, Snow Peak, Super by Retrosuperfuture®, SuperDuper Hats, Timex Archive, Traditional Weather Wear, Troubadour Goods, Weberhodelfeder, Yuketen.

UNCONVENTIONAL: Luxury Underground Styles @ARCHIVI

UNCONVENTIONAL, the exhibition project that presents luxury underground styles confirms the expanded exhibition space and the new welcome to the sporty fashion planet. The two locations in the Archivi feature an international selection of collections with personality for a hyper-contemporary, brash, gender-neutral wardrobe. Brands include: Artselab, Backlash, BB Triangular by Bruno Bordese, Del Carlo, Domrebel Montreal, First Aid to the Injured, Francesco Rasola, Gall, Goetze, Goti, Guerrilla Group, Hannes Roether, Huge Underground Business, Ienki Ienki, Indice Studio, Kids of Broken Future, Poliquant, Sartorial Monk, Saturnino Eyewear, Sos, Susudio.

The other worlds of Pitti Uomo:

THE MAIN PAVILION: The Contemporary Classic

The heart of the fair, the Main Pavilion, hosts the evolutions of menswear and its synergies with design. From the across-the-board offerings of the Pop Up Stores to the brands on the Lower Level that rework sartorial research in a contemporary key or interpret high-end men’s wardrobes and collections that maintain an open dialogue with the other worlds of Pitti Uomo.  The brands include: Altea, Boglioli, Brunello Cucinelli, Casa Fagliano, Circolo 1901, D’Avenza, Danolis, Doucal’s, Esemplare, Felisi, Finamore 1925 Napoli, Fratelli Rossetti, Herno, Iris Von Arnim, J.W. Brine, L.B.M 1911, Lardini, Lodenfrey München 1842, Manuel Ritz, Massimo Alba, New England, Paoloni, Premiata, Pringle of Scotland, PT Pantaloni Torino, Re-Hash, Roda, Roy Roger’s, Sand Menswear, Sartorio, Sealup, Siviglia, Sorel, Stefano Ricci, Tagliatore. Plus, choosing external or independent spaces to represent themselves are names like: Bally, Canada Goose, Colmar, Drumhor, K-Way, North Sails Replay, Rossignol, RRD Roberto Ricci Design, and Zzegna.

THE POP UP STORES, a combination of lifestyles and transversal offers

The POP UP STORES present a transversal offering dedicated to men’s lifestyle products: eyewear, shoes, bags and travel accessories, in addition to high design products. A revamped selection that always follows the most up-to-date rules of the exhibition game.The names present include: Alice Made This, Beaugrand, Boca MMXII, Christophe Fenwick Paris, Ettinger, Gladstone London, HNDSM, Kuska, John Chapman, Manipuri, OHBA, P.Le Moult, U-65.

HI BEAUTY, exclusive fragrances and beauty products

HI BEAUTY is the extension of Pitti Fragranze, the Pitti Immagine fair dedicated to the world of international artistic perfumery. On the Lower Level of the Main Pavilion, HI Beauty will propose an exclusive selection of international brands with their personal and ambient fragrances, body care products and research into cosmetic specialties. The names are: D.R. Harris & Co. Ltd., Farmacia SS. Annunziata dal 1561, Maison Bereto — Fragranza in Arte, Morph Parfum, Officina delle Essenze, RPL Parfums.

OPEN: Beyond Genders

OPEN is the planet of collections that go beyond the concept of male and female. A selection of experimental collections and accessories at the Rondino that can be worn by both him and her, edited to suggest a specific stylistic direction. The brands include: Amiacalva, Ancient Greek Sandals, Aristide, Le Mont Saint Michel, Maison Marcy, Masters of Casual, MCintyre Australia, MDS Green Army, Milano 140., Monc.

L’ALTRO UOMO: Avantgarde View

The spirit of L’Altro Uomo — the section that defines the most advanced avant-garde styles -remains unchanged. The protagonists are a series of clothing and accessory collections that reflect a creativity capable of anticipating changes in taste. Featured brands include: Andersen-Andersen, Bielo,Cellardoor, D.A.T.E, Gitman Bros. Est 1978,Grunge John Orchestra. Explosion, Haikure, Haver Sack, John Smedley, Kuro, Loreak, Mühlbauer, Pelotari Project, Prps, S. N. S. Herning, The Copper Collection By Lee Cooper, The Silted Company,Ts(S), Universal Works, Ymc.

Born in The Usa” by Liberty Fairs @Arena Strozzi

Pitti Immagine continues its collaboration with Liberty Fairs, the US trade fairs created by Sam Ben-Avraham. With a new format linked to contemporary-classic menswear, Liberty Fairs will bring to the Arena Strozzi, in an independent space near the collections of Futuro Maschile, the proposals of some of the most highly qualified brands born and made in the USA. The names include: Ace Rivington, Cockpit Usa, Daniel Patrick, Filson, Jonas Studio, Krammer & Stoudt, Made Solid, Red Rabbit, Schott Nyc, Wolverine Brand.

I PLAY: The New Sportswear

An international DNA for I PLAY, the Cavaniglia Pavilion project created to show the mentality that has pushed the envelope defining sportswear.  In the forefront is a crossover style that creatively links urban life with authentic high-tech sportswear. The names include: 66°North, Asics Tiger, Champion Reverse Weave, Eastpak, Herschel Supply Co., Lavenham, Lyle & Scott, Makia, Moon Boot, Nixon, OOF, Peack Performance, Rains, Russel Athetic, Sun68, Tretorn. And in the Padiglione delle Ghiaia, the branch area of I PLAY showcases companies like Blundstone, Closed, Woolrich John Rich & Bros.

URBAN PANORAMA: The Voice of The Street

Urban Panorama gives a voice to the brashness of the metropolis, to its style.  Denim lives with its infinite interpretations. A territory that is open to anyone with a thirst for freedom, a blend of biker inspiration and ethnic influences. The code word is overlapping and mixing shapes, materials and styles. The brands featured include: AI Riders on The Storm, Elvine, Fila, Fusalp, LTB Jeans, Henry I. Siegel, Junk de Luxe, Le.Mo.Ke., Moose Knuckles, Neuw, New Man, Refrigue, Supe, Superdry, Vagabond Shoemakers.

MY FACTORY: Young, Smart, Connected

2.0 youth culture is showcased at the Lyceum.  The new expressions of urban culture with their links between technology, music, art and design, have found fertile soil in My Factory for valorizing the most dynamic creative laboratories in the urban and sportswear segments. The names include: +35, Bricktown World, Check Ya Head, Chpo Brand,Crime And Punishment, Dbsw, Family First Milano, Gear3, Gioielli Corsini, Globe, Happy Socks, Hype, Komono,  Pinpinpin.It , Quatre Cent Quinze, Salty Crew, Take A Way,  ZZD.

Among the events in the Fortezza and around the city

• at 5.00 p.m. on Tuesday 9 January, in the Monumental Area, the cocktail party to celebrate the Puglia Makers realized by Confindustria Taranto and SMI — Sistema Moda Italia with Alessandro Dell’Acqua, Angelo Nardelli 1951, Berwich, Bottega Martinese, Fradi, Havana & Co. and Tardia.
• Malo — Back to the Future”: on Wednesday 10 January, at the Limonaia of Villa Vittoria, Malo will present an anthology of its history interpreted by the maestro Renato Missaglia.  With an «Italian» cocktail party.
• “La Martina y Mariano Di Vaio — Primera Selección”: on Tuesday 9 January, at the Limonaia of Villa Vittoria, the launch of the collection realized by the Argentinean company in collaboration with Mariano Di Vaio.
•  at 9.30 p.m. on Thursday 11 January at the Cinema La Compagnia, there will be a Screening of the film “Se vuoi, puoi arrivare ovunque. Anche in Italia. Uninvited – Marcelo Burlon”, written by Andrea Batilla and directed by Mattia Colombo.  Introduction by Lapo Cianchi.
• From 10.30 p.m. on Wednesday 10 January, at the Manifattura Tabacchi, Replay rocks Firenze, the party with a Live Secret Show from the iconic denim & lifestyle brand.

And among the other events around the city

• “Fabric is Art”: the event by the Lanificio Luigi Ricceri at the Galleria dell’Accademia in Florence

On the evening of 9 January, at the Galleria dell’Accademia in Florence, an event will be staged by the Lanificio Luigi Ricceri, an historic company based in Prato which is one of the most innovative firms in the weaving sector: a special project in which ten of the wool mill’s iconic fabrics will be the protagonists of an artistic installation entitled “Fabric is Art” curated by Felice Limosani. Projections and light play will contaminate the sculptured beauty of the David with the bright colors of the high-quality fabrics.

• At 6.00 p.m. on Monday 8 January, in Piazza de’ Pitti, the inauguration of the “Capucci Dionisiaco — Disegni per il teatro/Designs for the Theater” exhibition curated by Roberto Capucci.
• at 6.30 p.m. on Wednesday 10 January, the opening of the new Moncler boutique in the heart of Florence;
• also on 10 January at 6.00 p.m., Valentino presents VLTN, a men’s capsule collection for Spring/Summer 2018;
• The new Damir Doma x LOTTO collection is the protagonist of a video-installation and a cocktail party

On Tuesday 9 January the second collection for men and women by Damir Doma x LOTTO will be presented, the result of the collaboration between the designer of Croatian origin and the historic Italian sportswear brand.  In the PNP boutique – Barefoot in the park, a special cocktail party will unveil the FW 2018-19 collection through an atmospheric video installation;

• “Il Bisonte a Km 30”: the opening event for Il Bisonte’s new showroom-spaces

On Thursday 11 January Il Bisonte will inaugurate its new offices and showroom inside Palazzo Corsini in Florence; to mark the occasion the brand will artistically interpret its production chain of artisans and the gastronomic uniqueness of the region with a celebratory cocktail party on the occasion of Pitti Uomo;

• On 10 and 12 January, the Rendezvous organized by Polimoda at Villa Favard

On 10 January the writer and editor-in-chief of GQ UK, Dylan Jones, will meet the designer Keanan Duffty for a Q&A on publishing in the digital era, whilst on 12 January Sarah Blair and Christopher Lacy, respectively SVP & Divisional Merchandise Manager Women’s Accessories and Director of Customer Experience at Barneys New York, will present a lecture dedicated to the customer experience.

Plus:

“Stili Ribelli, Cinema & Moda”

On Tuesday 9 January, CNA Federmoda, in collaboration with CNA Cinema e Audiovisivo Toscana, presents “Stili Ribelli-Rebellious Styles”, the TV series produced by Kinè for Sky Arte, in the presence of the director ​Lara Rongoni and the producer ​Claudio Giapponesi​. Six episodes dedicated to six cult fashion garments that became trendsetters. Followed by a live performance-catwalk show featuring the same garments.  Plus, the talk “Cinema e Moda: i cult del saper fare italiano-Cinema and Fashion: the cults of Italian savoir-faire” and the special cocktail party + Dj & Visual Set to close the evening, with images from the Archivio Luce Newsreels.

The Palazzo Pitti Museo della Moda e del Costume joins MUSEUMS LEAGUE:

Maurizio Cattelan’s «art for all» project dedicated to fans of contemporary art in collaboration with Seletti, dedicated to fans of contemporary art.

On the occasion of Pitti Uomo, the Fondazione Pitti Immagine Discovery, in collaboration with the Gallerie degli Uffizi and Maurizio Cattelan, presents a special edition of Museums League scarves – produced by Seletti — dedicated to Palazzo Pitti’s new Museo del Costume e della Moda [Museum of Fashion and Costume].  Museums League is a project devised by Maurizio Cattelan, in collaboration with Seletti, with which the Italian artist has invaded the gift shops of museums all over the world, a tribute to all the contemporary art enthusiasts who will be able to support their own favorite museums. “Magnificence” is the buzzword chanted by the chorus of supporters of Palazzo Pitti’s Museo del Costume e della Moda.

e-PITTI.com revolutionizes the order taking process by digitalizing it with READY-to-ORDER

Pitti Uomo 93 will be online at e-PITTI.com for 9 weeks from 22 January with a catalogue of over 6,000 products and 920 brands. The platform will offer an in-depth editorial analysis of the collections and the trends for next winter; a constantly updated Fashion Directory will also make a selection of street style photos captured by the sharp lenses of young photographers from Polimoda available on-line. e-PITTI.com and innovation continue to walk hand in hand through READY-to-ORDER, the B2B app for collecting orders via iPad which is available on a self-service basis or which can be integrated with the company management system.  For more information about this service come and find us at the e-PITTI.com Studios at Via Valfonda 25 during the fair or get in touch with us online at ready-to-order.com for a free demo.

Pitti Immagine would like to thank BLUNDSTONE and BROOKS BROTHERS for their contribution to dressing the Pitti Boys & Girls at this edition of the fairs.

The Numbers

Brands / Companies

• 1,244 brands/collections at this edition,
• including 570 brands/collections from abroad (45,8% of all exhibitors)
• including 257 brands and new entries

Exhibition space

• 60,000 square meters

Sections:

14 sections exploring men’s fashion

• Pitti Uomo, Pop Up Stores, Fashion At Work, HI Beauty
• Futuro Maschile, Make, Touch!, l’Altro Uomo, Born in the USA, Unconventional, Open,
• I Play, Urban Panorama, My Factory

Buyers/Visitors (at the last winter’s fair)

• 36,000 visitors
• over 24,300 buyers
• including 8,800 from abroad (36,2% of all buyers)

The main foreign markets represented:

Germany, Japan, Spain, United Kingdom, Netherlands, France, Turkey, China, Switzerland, United States, Belgium, South Korea, Russia, Sweden, Greece, Austria, Portugal, Denmark, Canada and Hong Kong.

Among the new brands and reentries:

AUSTRALIA: Deus Ex Machina, MCintyre Australia

AUSTRIA: Phil Petter

BELGIUM: 42.54, Eat Dust, Howlin’

CANADA: Arc’teryx Veilance, Quartz Co.

CHINA: 8ON8, Vintage&Republic

DANEMARK: Andersen-Andersen, Colorful Standard, First Aid to The Injured, Rvlt /Revolution, SOS

FINLAND: Formal Friday, Ikla Wright X Turo, Mannisto, Maria Korkeila X R- Collection, Nomen Nescio, Rolf Ekroth, Saint Vacant, Vyner Articles

FRANCE: Agnelle, Apnée, Archives, Aristide, Both, Christophe Fenwick Paris, New Man, Salty Crew

GERMANY: 04651/, Aeance, Iris Von Arnim, Karl Lagerfeld, MEINDL Authentic Luxury

JAPAN: Body Song, Cashyage, Children of The Discordance, Digawel, D-Vec, F/Ce, Kiruna, Kuon, Kuro, Ptarmigan, Reproduction of Found, Soe, Teatora

IRELAND: Oscar Graves

ICELAND: 66°North

ITALY: 10X10 Anitaliantheory, Add, Ahirain, Best Company, Bleemer, Corneliani, Csb London, D.A.T.E., Del Carlo, Dyne for Save The Duck, Etica, FPM Fabbrica Pelletterie Milano, Francesco Rasola, Fratelli Rossetti, Gall, Giacomo Morelli, Gr1ps, H*D*S*N*, Heat, Hetregò, Kappa, Lodental, M1992, Major Giovanni Allegri, MDS Green Army, MPD box, Nicola Indelicato, O’Keeffe, Outer, Paul & Shark Yachting, Progetto Fede, Saturnino Eyewear, Sundek, The Silted Company, U-65

LUXEMBOUR: Spleen Unconventional

MEXICO: Hecho

NORWAY: Uber

THE NETHERLANDS: DENHAM the Jeanmaker, Petrol Industries, Red Wing, Susudio, Wahts

PORTUGAL: +351

UK: Buffalo London, Country of Origin, D.R. Harris & Co. Ltd, Edmund Hillary, Griffin, Hero’s Heroine, Hi-Tec, James Grose, Joshua Ellis, Kangol, Monc, Parka London, Pepe Jeans London, The Workers Club, Workhouse England

RUSSIA: Affex, Check Ya Head, Crime and Punishment, E404, Grunge John Orchestra. Explosion, Krakatau BV, Pinpinpin.it, ZDDZ

SPAIN: Cafè Leather Supply, Kids of Broken Future, Loreak, Pelotari Project

SWEDEN: Chimi, CHPO Brand, Neuw, Peak Performance

SWITZERLAND: KA/NOA, Poor Boy, Powderhorn

TAIWAN: Guerrilla Group

USA: Brett Johnson, Cockpit Usa, Daniel Patrick, Danner, Dyne, Element, Isaora, Krammer & Stoudt, Lords of Harlech, Mark Albert Boots, Red Rabbit, Russel Athletic, Schott NYC, Sorel, Tellason, Top Gun.

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